The future of Ikea. Experimenting with the nesting technique as a means of attracting young travellers and urbanites looking for alternative ways to experience and live in a city - a (short or long term) way of interacting within Brisbane's new corporately branded city. Representing their Public image.
Type of Architecture.
Apartments, Hotel and Mixed-use on lower levels (connection to Queen street shopping district). Urban In-fill strategies. Harmonise with society.
Scale.
Houses within Houses concept. Modular apartments. Public and private. Open and closed. Individual Control and experience.
Target Users.
Short term Travellers and City dwellers. Public spaces on lower floors (private and public access).
Possible Scenarios.
Future of IKEA. Opportunities for Testing of alternative business models and designs in a low-risk environment - Brisbane.
- IKEA moves into Hotel/Apartment design.
- Modular 'flat pack' design implemented in IKEA architecture.
- Growth of the online shopping platform.
- User can purchase modular apartments online.
- User can modify individual (modular features) apartment.
- Creation of individual identity and experience.
- Movable pods - take with you when you move? An architectural framework to support? (consider further in future 2030+)
Exemplar to consider:: Polikatoikea by designers Filipe Magalhaes and Ana Luisa Soars
Thought
Design with the detail in mind. Be specific to the user level and interaction - the feel and experience of architecture. Think about the living space - is it possible to live from one hotel to another?
Suggestions
MOVIE: 2046 - lets you question the meaning of place.
BOOK: Pattern Recognition by William Gibson - surveying trends.
WEEK 7 TUTOR FEEDBACK
Considerations
Considerations
How does culture change? What is the change in culture, identity and technology? And how do these trends impact the future of architecture? Graph the trends in architecture and virtuality. How will this impact the way that IKEA responds to designing.
Questions
HOW DO WE MEASURE DURATION IN ARCHITECTURE?? People travel and work, move countries, move houses --- how does architecture respond to the measure of duration? At the moment we design for long term dwelling, how will this change in future. Especially in the city context.
HOW DO WE MEASURE DURATION IN ARCHITECTURE?? People travel and work, move countries, move houses --- how does architecture respond to the measure of duration? At the moment we design for long term dwelling, how will this change in future. Especially in the city context.
Thought
Design with the detail in mind. Be specific to the user level and interaction - the feel and experience of architecture. Think about the living space - is it possible to live from one hotel to another?
Suggestions
MOVIE: 2046 - lets you question the meaning of place.
BOOK: Pattern Recognition by William Gibson - surveying trends.
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